Investment sourcing
The Icarus story resonates with entrepreneurs and founders. While traditional committed private equity can be a “foreign animal”, our approach is more personal, more flexible, and is a structure that is more familiar to people based on their own experience.
We eliminate the pressure faced by committed fund managers to “rush money to work” and give investors the ability to evaluate investments on a case-by-case basis, providing a “proof of concept” for each unique opportunity.
Return maximization
While traditional PE operates within the constraints of a 5-year investment cycle, Icarus and its investors are not bound by any specific time horizon. This does not mean that Icarus would never sell a business within the first 5 years, but it does mean that we have the ability to hold an asset for a longer period of time in order to maximize investor returns.
Icarus’ strategy of creating only strong cash-performing entities through the use of the asset light model allows for periodic distributions to investors through debt recapitalizations
Asset light model
The Asset Light model is based on the conversion of an existing branded businesses to a licensing model. Through partnerships with Best-in-Class Operators across relevant product categories and territories, we aim to maximize revenue, while maintaining brand integrity and competitive positioning.
Key partnerships would include trusted wholesalers, and major retail chains who assume the responsibility for operating risks and costs such as: design, development, inventory, returns, dilution and mark-downs.
An Asset Light model allows for a significantly lower use of capital assets as compared to traditional operations through strategic advantages including, but not limited to:
No Inventory Risk
EBITDA Margins in excess of 70%
Guaranteed Revenue Streams from Licensee Partners
Product Category & Geographic Expansion
Unique Direct to Consumer & Direct to Retail Opportunities
Large-Scale, Long-Term International Partnerships